
Simple, spend-based rewards program as an add-on to Square POS.

AI-driven loyalty & marketing platform using digital wallet passes (Apple Wallet, Google Wallet) for deeper engagement.
Setup & Data Migration
Setup & Onboarding

Activated through Square Dashboard; monthly per-location fee.

Standalone solution; integrates with Square. Imports existing Square Loyalty data for seamless transition.
Customer Enrollment
Customer Sign-Up

Usually via phone number at checkout or online.

One-tap QR code enrollment—guests add a branded pass to their phone’s wallet app (no custom mobile app required).
Communication
Communication Channels

Primarily text message or email blasts (Square Marketing add-ons can increase cost).

Unlimited push notifications directly to wallet passes—no SMS fees or per-text charges.
Personalization & Automation
Personalization

Mostly generic or segmented by purchase activity (manual).

AI automatically tailors offers based on each customer’s history, timing, and preferences.

Basic loyalty insights in the Square Dashboard (points earned, redeemed, etc.).

Detailed RFM (Recency, Frequency, Monetary) analysis, predictive next-visit modeling, and conversion tracking.

Referral campaigns not built into Square Loyalty; separate solutions needed.

Built-in referral and review management (only 5-star customers prompted for public Google/Yelp reviews).

About $45–$60+ per month per location for Square Loyalty (plus SMS/email costs).

$299/month covers up to 3 locations + $99 per additional location. No extra fees for messaging or user volume.