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Boomerang vs
Square

vs

Square POS Loyalty provides a simple, user-friendly rewards system integrated directly into the Square ecosystem. Boomerang Richie AI offers a more dynamic solution with personalized campaigns, AI-driven targeting, and cross-platform customer insights.
Fivestars is a complex loyalty tool that requires additional hardware and native app installation. Boomerang is easy-to-use software solution that you can launch today.
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Integrate with everything
All popular loyalty mechanics
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Comparison

Feature Comparison

Square
POS Loyalty vs. Boomerang Richie AI
Features
Clover POS Loyalty
Boomerang Richie AI (Clover App)
Availability
Core Concept
Simple, spend-based rewards program as an add-on to Square POS.
AI-driven loyalty & marketing platform using digital wallet passes (Apple Wallet, Google Wallet) for deeper engagement.
Setup & Data Migration
Setup & Onboarding
Activated through Square Dashboard; monthly per-location fee.
Standalone solution; integrates with Square. Imports existing Square Loyalty data for seamless transition.
Customer Enrollment
Customer Sign-Up
Usually via phone number at checkout or online.
One-tap QR code enrollment—guests add a branded pass to their phone’s wallet app (no custom mobile app required).
Communication
Communication Channels
Primarily text message or email blasts (Square Marketing add-ons can increase cost).
Unlimited push notifications directly to wallet passes—no SMS fees or per-text charges.
Personalization & Automation
Personalization
Mostly generic or segmented by purchase activity (manual).
AI automatically tailors offers based on each customer’s history, timing, and preferences.
Analytics
Basic loyalty insights in the Square Dashboard (points earned, redeemed, etc.).
Detailed RFM (Recency, Frequency, Monetary) analysis, predictive next-visit modeling, and conversion tracking.
Referrals & Reviews
Referral campaigns not built into Square Loyalty; separate solutions needed.
Built-in referral and review management (only 5-star customers prompted for public Google/Yelp reviews).
Pricing
About $45–$60+ per month per location for Square Loyalty (plus SMS/email costs).
$299/month covers up to 3 locations + $99 per additional location. No extra fees for messaging or user volume.
ROI & Value
Availability
Core Concept
AI-driven loyalty & marketing platform using digital wallet passes (Apple Wallet, Google Wallet) for deeper engagement.
Simple, spend-based rewards program as an add-on to Square POS.
Setup & Data Migration
Setup & Onboarding
Standalone solution; integrates with Square. Imports existing Square Loyalty data for seamless transition.
Activated through Square Dashboard; monthly per-location fee.
Customer Enrollment
Customer Sign-Up
One-tap QR code enrollment—guests add a branded pass to their phone’s wallet app (no custom mobile app required).
Usually via phone number at checkout or online.
Communication
Communication Channels
Unlimited push notifications directly to wallet passes—no SMS fees or per-text charges.
Primarily text message or email blasts (Square Marketing add-ons can increase cost).
Personalization & Automation
Personalization
AI automatically tailors offers based on each customer’s history, timing, and preferences.
Mostly generic or segmented by purchase activity (manual).
Analytics
Detailed RFM (Recency, Frequency, Monetary) analysis, predictive next-visit modeling, and conversion tracking.
Basic loyalty insights in the Square Dashboard (points earned, redeemed, etc.).
Referrals & Reviews
Built-in referral and review management (only 5-star customers prompted for public Google/Yelp reviews).
Referral campaigns not built into Square Loyalty; separate solutions needed.
Pricing
$299/month covers up to 3 locations + $99 per additional location. No extra fees for messaging or user volume.
About $45–$60+ per month per location for Square Loyalty (plus SMS/email costs).
ROI & Value
Square POS Loyalty is great for basic, points-based loyalty directly in Square if you only need a simple, straightforward solution and you’re okay with incremental messaging costs. Boomerang Richie AI is ideal if you want advanced, AI-driven personalization, push notifications (avoiding SMS fees), built-in feedback & referral features, and deeper analytics—all under a single, flat monthly plan.

Key Boomerang Advantages

AI-Driven Personalization

Generates hyper-targeted, automated offers—no need for manual segmentation or scheduling.

Lower Communication Costs

Leverages Apple/Google Wallet push notifications instead of paid SMS; drastically reduces marketing spend.

Frictionless Sign-Up

One-step QR code enrollment—faster than typing phone numbers or forcing customers to download a separate app.

Robust Analytics & Feedback

Monitors offer-specific redemptions, manages customer feedback in real time, and prompts positive reviews automatically.

Franchise & Multi-Unit Oversight

Central admin for brand-wide management; individual dashboards for each store/sub-account.

Integrated with your favorite tools?
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Hear from
Boomerang clients

From Local Business
"One of the best apps for digital loyalty cards!"
I think the design of Boomerangme is very nice. The app is created to make it very easy for users (with not much experiences like me) to create great digital loyalty cards in just minutes, and launch the campaign in a super easy way (simply scan the code or send the link created). The features offered by Boomerangme is very rich. The types of cards that can be created are one of the richest. And the options made available in each type are very very thoughtful, covering everything I can think of for each type of cards.
Hoang P.
Director | E-Learning
Small-Business(50 or fewer emp.)
From Marketing Manager
"Simple Fast and Intuitive. I had fun too. Don't miss this."
Loyalty Card or Carte de Fidelite ( as it could be called in french) has now a simple, intuitive and new way to be created, customized and distributed.The templates are nice and SIMPLE to use and customization is done with less complexity on the front end. Was built for no code enthusiast. The option to upload your file is great and the language personalization is just a piece of cake. Mouah!...
Djedji Serge A.
Microsoft Office Specialist Master
Small-Business(50 or fewer emp.)
From Agency Owner
"Excellent product"
I recently tried Boomerangme digital cards and I must say, they are excellent. The variety of card designs is really nice and the fact that they are all digital makes them very convenient to use. I found the process of creating and sending a card to be very simple and user-friendly. What impressed me most was how reliable the service was - every card I sent was delivered promptly and without any issues.
Linh T.
Digital Marketing Strategist
Small-Business (50 or fewer emp.)
From Local Business
“Get allota BOOM for your buck!”
Boomerangme has many pros but the one that stands out above the rest, for me, is their passion. The staff are ALWAYS at hand to help and Mikhail, the CEO is proudly Boomerangme. They help until the issue is resolved. The second biggy is the product is evolving, bought it 2022 and have seen and experienced several seamless upgrades that pack a punch.
Natashja T.
Founder
Small-Business (50 or fewer emp.)
From Marketing Manager
“Best Loyalty Platform for your Business”
In general, the experience with Boomerangme has been positive. The team and customer support demonstrate
a solid commitment to improving their services. Their openness to feedback is commendable, especially considering their startup phase. I believe their approach is brilliant, and they consistently strive to enhance the capabilities of their tool.
Prasad K.
Digital Marketing Strategist
Small-Business (50 or fewer emp.)
From Agency Owner
"Easiest decision I've made for my company!"
It feels wonderful to walk into a locally owned business and KNOW that I have a prodoct that will help their business grow.In addition, the support received by Boomerangme's support team is outstanding. They WANT me to succeed and it shows.
Amanda W.
Small-Business (50 or fewer emp.)
Show more

Learn Agency's Story

Learn more how businesses became a leaders with Boomerang.
See all customer stories

DimCoffee
The Coffee Shop Company

They have grown their revenue from loyalty members to $1.8M in just 8 months, which is a 3.6x growth.
Learn how
x3,6
$1,8M
In new sales
42
Coffee shops locations
8
Months from
Boomerang launch
75,779
Loyalty members
onboarded
Getting started is easy

Just 3 simple steps to launch your loyalty

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1

Apply Loyalty
Template

Go through the simple onboarding process to set up your account.
2

Claim your Free
Loyalty Marketing Session

Our expert will assess your loyalty situation and propose digital strategies to double profits from current customers.
3