
Included or add-on module in Toast.

Official add-on in Toast Marketplace—enabled by Toast support at your request.
Setup & Data Migration
Setup & Onboarding

Turn on in Toast menu; a monthly cost may apply depending on your Toast plan.

One-click migration of existing loyalty data. No manual re-entry. Fully replaces Toast Loyalty fees if you switch.
Customer Enrollment
Customer Sign-Up

Typically phone/email entry at checkout or online.

Scan a QR code & instantly add a digital pass to Apple Wallet/Google Wallet—no extra apps or sign-up friction.
Communication
Communication Channels

Primarily SMS/email blasts (which can trigger extra costs).

Unlimited push notifications via digital wallet passes (zero SMS fees).
Personalization & Automation
Personalization

Basic: spend-based or visit-based rewards, with segmented email/text campaigns.

AI-driven: automatically personalizes offers, timing, and messages for each customer using purchase & visit patterns.

Standard overview of points, sign-ups, redemptions in Toast dashboard.

Deeper RFM (Recency, Frequency, Monetary) analysis, predictive visits, real-time ROI tracking, and conversions per offer.

Usually needs a separate marketing tool or manual setup.

Built-in referral system (customers earn extra points by sharing) plus review management (only 5-star ratings are pushed to public).

May cost $50–$75+ per month/location, plus SMS or marketing fees if you use Toast Marketing.

$299/month covers 3 locations + $99 each additional. No per-text cost, no per-user charges, all features included.

Potential for loyalty but costs often increase with texting campaigns.

Reduces SMS outlays, drives higher repeat visits with AI personalization, and delivers trackable incremental sales and review boosts.