What we told about

I'm Nevin Porwal, CEO of Ottawa Heroes. We built our business as a traditional marketing agency with CRM SaaS software for tracking results. Our agency serves restaurants, physiotherapy clinics, mortgage brokers, and real estate firms with standard marketing services - website development, SEO, paid advertising, and lead generation.

Through our work, we noticed a clear pattern. Our clients struggled to track their marketing efforts. They wanted clear data about which leads came from which channels. They needed to see their next follow-up steps. Creating fresh ad offers took significant budget. This limited their growth.

Boomerang sparked my interest with its customer retention and repeat purchase ratio strategy. We added these services to our existing clients' packages. The results changed everything.

In three months, we've presented to 30+ potential clients. 25 businesses started our 14-day trial. We now have between 7 to 10 paying customers - I need to check the exact numbers. The first meeting takes 30 minutes. Our team created onboarding videos. We send these every three days during the trial. On day 12, we spend 30 minutes helping them select promotion cards.

Our sales approach starts with coupon cards. We show how they convert to stamp cards after redemption. The digital wallet feature with no app required catches attention. Every business gets 14 days to test everything.

Our 2024 target is 88 paying customers for $35,000 monthly recurring revenue. By December, we want 100 paying customers. We're building POS integrations with Toast, Lightspeed, and Clover.

The franchise market offers huge potential. We provide leadership dashboards with KPIs showing collection points, redemption rates, and user patterns. These metrics help business owners make smarter decisions.

We combine two key elements: pre-sale traditional marketing brings leads, post-sale Boomerang keeps customers coming back. After we reach 30-40 paying Boomerang customers, we'll create a monthly package combining both services.

For new partners, the restaurant sector works best. It gives you practical experience with the product. You learn how to present its benefits effectively.

The 14-day trial removes all risk. Clients can test every feature with our full support team backing them up. This builds their confidence in the system. The results speak for themselves - that's why our client base grows each month.