What we told about

Digital loyalty program implementation webinar with Manuel, CEO of Loyalzclub

Our company began in 2021 as a technology marketing agency. After starting in cryptocurrency and NFTs, we moved to local business loyalty programs in Latin America. We found Boomerang through research of successful loyalty programs in Madrid's coffee shops like East Coffee Crema. We picked Boomerang for its proven reliability and bug-free platform, letting us start sales right away.

We serve 15 brands across 50 venues, with 7,000-8,000 active loyalty cards. Boomerang offers Start, Grow, and Business plans. We price at $25 per location instead of flat $250 rates.

Boomerang just added native Google Wallet push notifications and WhatsApp integration. This removes the need for PWA cards on Android devices. The WhatsApp integration helps manage digital cards - especially useful in Africa, Asia, and Latin America.

Coffee shops, particularly specialty coffee vendors, bring the best results. Counter-service and takeaway businesses work better than table-service restaurants. Customers find it easier to show loyalty cards during counter purchases.

The scanner application needs work in Latin American markets. Staff training takes time, and scanning can slow transactions. But the platform connects with POS systems through APIs.

Boomerang's ROI tracking shows up to $3,000 return per dollar invested, with results changing by market. Proper setup of purchase tracking through dashboard toggles creates accurate ROI numbers.

We sell by focusing on business problems, not technology features. We learned this after pushing features too early. Now we start with client needs and show specific solutions.

Our leads come from business school networks and referrals. We offer 1-2 month trials until businesses get 100-200 customer sign-ups. Prices change by local market.

We run three card types: coupons for new customers, stamp cards for returns, and membership cards for VIP perks. Boomerang works with Stripe for memberships where available, switching to Mercado Pago in Latin America.

By year end, we aim for 100 brands and 400 venues. Boomerang plans Facebook Messenger integration in June. New partners should start with direct outreach before paid ads.

Personalization drives success. Boomerang's scanner can show customer preferences during transactions, helping staff provide personal service like remembering favorite drinks.